Why We’re All a Bit Like Google

I recently booked a holiday using the internet. The tour operator was one I’d not heard of before which prompted my travelling companion to send me a frenzied deluge of concerned messages. “How do you know they’re legit?” “Are you sure they won’t take the money and run?” “Have the tickets arrived yet?” In fact, […]

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Competing with Google for Ad Space

In my opinion, PPC still has its place in the grand scheme of things when it comes to online marketing. Personally, I’ve found that PPC campaigns are great for branded keywords because it helps minimize the risks and costs that many site owners deal with. Not so long ago, SEO keywords would only cost $1 […]

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Competing with Google for Ad Space

In my opinion, PPC still has its place in the grand scheme of things when it comes to online marketing. Personally, I’ve found that PPC campaigns are great for branded keywords because it helps minimize the risks and costs that many site owners deal with. Not so long ago, SEO keywords would only cost $1 […]

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Google’s Over-Optimization Penalty, How to Avoid It, and How to Fix It

It’s been just over a month since Google’s Matt Cutts announced the impending rollout of an SEO “over-optimization” penalty at South by Southwest (SXSW) panel hosted by Search Engine Land’s Editor-in-Chief, Danny Sullivan. At the panel, titled “Dear Google & Bing: Help me Rank Better,” Cutts broke tradition with his pre-announcement and said, “The idea […]

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What Part About the New SEO Don’t You Get?

When I have my sales hat on, I’m always amazed at the actual state of the Internet marketing world from our potential clients’ points of view. We spend a lot of time and effort around here trying to educate ourselves, our clients and our followers out there about “The New SEO,” which is marketing-speak for the […]

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What Part About the New SEO Don’t You Get?

When I have my sales hat on, I’m always amazed at the actual state of the Internet marketing world from our potential clients’ points of view. We spend a lot of time and effort around here trying to educate ourselves, our clients and our followers out there about “The New SEO,” which is marketing-speak for the […]

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