Categorie: seo

Google in its fight against webspam has recently unveiled several new changes to its algorithm to combat this. When I refer to webspam this is not the same as email spam but in fact bad link building tactics or unethical “black-hat” SEO. Most people in my part of the industry will welcome any change that […]

The dust is beginning to settle around the announcement Matt Cutts, head of the webspam team at Google, made at South by Southwest (SXSW) in Austin. Essentially, he commented that Google will soon be rolling out a new over-optimization penalty in their ranking algorithm. This update has supposedly gone live already according to some, but […]

Google’s Matt Cutts recently addressed a question about what the ideal keyword density is. He refers to the diminishing return of repeated keyword usage and the danger of keyword stuffing which can earn you an over-optimization penalty. Matt says it best, so take a look at the video. Increasingly employing variations on a keyword phrase […]

Enough is Enough and Enough is too Much: Google and its Hatred of SEO If you’re looking to work with a content writing service, it’s likely because you’re hip to the SEO scene. You understand that you need to work with a talented and knowledgeable copywriter to help you write your way to the top […]

While SEO isn’t a particularly complicated process, it is possible to misstep here and there, especially if you are new to the game. Most website owners make SEO mistakes without even realizing they did anything wrong. Here are 4 common SEO mistakes that you want to be sure you aren’t guilty of: 1. Targeting keywords […]

Google gaat de komende dagen zijn algoritmen aanpassen om zogenoemde black hat webspam nog beter te bestrijden. In begrijpelijk Nederlands: kwalijke zoekoptimalisatie.

Most people who have read my writing know that I have a good knowledge about SEO, but yet I am still young and have therefore only worked in the SEO department of one company. For this reason, the way that SEO is monitored here seemed, at least to me, to just be the way it’s […]

When beginning your SEO campaign, it’s important to get a good idea of the playing field you are about to walk onto. If you don’t have a good idea of what your competition is doing or how they are going about their own SEO you might miss the opportunity to beat them at their own […]

There’s been a lot of speculation in the past few weeks about suggestions of a new change to the Google algorithm which will “level the playing ground” when it comes to “over-optimised” websites. We don’t know yet whether the Google algorithm has received this new feature, or whether it’s being rolled out slowly. Some argue […]

In order to help your blog comments go live, it’s important that you leave a real response. “Good job!” or “great article” tell the blogger that you are just in it for the link, and don’t really have anything to add to the conversation. It’s also worth incorporating links to your social profiles (in addition […]