Updates over Media, Marketing en Publishing
Behaal je als SEA-specialist niet de juiste resultaten met slimme biedstrategieën in Google Ads? In dit artikel geef ik 7 concrete tips over hoe jij ook je SEA-performance kunt verbeteren door slim om te gaan met het algoritme. “Smart bidding werkt niet”, “Google wil je geld pakken” of “ik wil niet alle controle uit handen […]
Lees meerVier jaar geleden was het nog maar een kleine webshop met een paar merken damesaccessoires. Nu is The Little Green Bag online één van Nederlands grootste op dit gebied. Een belangrijke succesfactor is zoekmachinemarketing. Daar kwam ik achter tijdens mijn interview met Aramis Gandjapour, oprichter en eigenaar van de webshop. Hij vertelt ons hoe ze zoekmachinemarketing inzetten. De commissie […]
In the world of web publishing, a fairly common story is played out every month and almost exactly on schedule. That story goes like this: The web publisher engages with great brands and agencies to buy real estate (ads) in, on and around their content. Readers come…but not in the volumes initially predicted. The web […]
Lees meerGoogle Pay Per Click is the market leader when it comes to online advertising. In the latest Q2 financial summary Google reported that the number of clicks on paid adverts had increased 42% over the same period last year. Perhaps what is more interesting for small business owners is that Google also reported the average […]
Lees meerIn a recent report conducted by GroupM carried out with Nielsen, Evaluating the Search Marketing Landscape it was found that only 6% of clicks were from paid search while a massive 94% were from searches in the organic listings. This in itself highlights the importance of SEO services for business. The research was based on […]
Lees meerWith more and more targeted clients searching the internet each and every day to find information about the solution that your products and services can provide, it is essential to position your business as a front runner in the marketplace. Small business search engine optimisation allows you to do just that; be seen as the […]
Lees meerWith the updates Google has released in the last two years, it’s more important now than ever to use your keyword phrases properly. It doesn’t matter what you are targeting; you need to make sure you follow the right guidelines for keyword optimization. The days of stuffing the phrase into your content as much as […]
Lees meerSearch Engine Optimization (SEO) is a focal point for just about any website doing commerce on the Internet. While there are many facets to implementing an SEO strategy to improve your search engine rankings, the proper use of keywords is typically a staple of any campaign. If keywords are used effectively, when an individual enters […]
Lees meerThe word “penguin” generally brings to mind a cute, black-and-white bird that can’t flay and that walks with a delightful waddle. The Google Penguin, however, is somewhat less benign. The Penguin is a new set of guidelines for ranking the order in which sites appear on the search engine. As a result of the shake-up, […]
Lees meerGaining traffic from search engines, like Google, Yahoo and Bing, doesn’t have to be difficult. However, if you choose the wrong type of search engine optimization strategy, you may never see the ranking you desire. Some of the SEO methods out there won’t help, but if you use the right strategies, it can be like […]
Lees meer
Vacatures