Updates over Media, Marketing en Publishing
While many email marketers have set up segments for key interest categories, segments for frequency and recency, and even segments by domain and geography, many may be missing out one of the most relevant (the ultimate email marketing buzzword) audiences within an email database–what I would call the “Social Active” segment. First, this is how […]
Lees meerIt’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips: Scrub! Take the time to scrub your lists really well. Find out who is no longer … Continue reading →
According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts that make your email marketing … Continue reading →
It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading →
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