Categorie: second screen

Eerste Indruk: APP de film

2nd screen, second screen

[door Richard Otto] Na een aantal jaren 3D-films in de bios, lijkt de film APP een nieuwe bioscoopsensatie te gaan worden. Deze week had ik het genoegen om in Tuschinski de voorpremière van deze Nederlandse film te zien. Veel mensen zullen misschien bij het woord: ‘Nederlandse’ direct afschikken, vooral wanneer je net tenenkrommende gedrochten van films als Verliefd op Ibiza of nog erger Ushi

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Infographic: The Rise of the Second Screen

audio fingerprinting, Content Marketing, ecommerce, Marketing Infographics, second screen, social media marketing, social television, Social TV, socialtv, technology

We’ve written about the future of Social Television, but the fact is that the second screen is already here. Outside of going to the movies, when my television is on at home, I always have a laptop, tablet or my iPhone at the ready. A second screen is natural to me… and it’s becoming mainstream for everyone else, too! Changing Television Advertisements and Product Placement How does this change how we market? Well for one, companies that advertise on television must integrate strategies online. Building out easy to find landing … Continue reading →

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Twitter Dominates Live TV Because Social TV Is Failing

advertising, mobile, Opinion, second screen, social, TC, television, tv, Twitter

SomratTVTwitterEditor’s note: Somrat Niyogi is the CEO of Miso.

Every time I turn on the TV, I see Twitter. Hashtags and Twitter handles are on TV shows. There are dedicated pages to world events like the Olympic Games. Even entertainment news reporting has been transformed because the general population can get in touch with what’s happening in the lives of celebrities instantaneously.

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A Brand’s Guide to Social Commerce: It Starts With Mobile

Branding, brands, e-commerce, m-commerce, mobile, mobile strategy, second screen, social business, Social commerce, Social Media

Social commerce is exploding. By 2015, Booz Allen predicts that social commerce will be a $30 billion industry worldwide.Defined by Altimeter as the use of social technologies to connect, listen, understand and engage to improve the shopping experience, social commerce isn’t really a new concept – people have been sharing brand experiences with friends, family […]

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ConnecTV Prepares To Take On IntoNow With New Social TV Platform

apps, connectv, second screen, social, Startups, TC, tv, tv companion

ConnecTVToday, a company called ConnecTV is launching an ambitious new service for socializing the TV viewing experience using mobile and web-based applications. The new app, available first on the iPad, with Android tablet support in the works, is similar to competitor IntoNow in that it also seems to “hear” what’s on TV in order to load the appropriate content. But the way it’s processing the data on the backend is completely different. There’s no “Shazam-like” experience here – everything ConnecTV does is in real-time.

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