Updates over Media, Marketing en Publishing
This is a follow-up post to Part 1 on the same topic. If you have not read Part 1, I suggest you start there. The chart below includes my assessment of the social enterprise software market. The size of each bubble reflects my estimate on the size of each sub-sector, while the axes represent the relative […]
Lees meerAccording to a recent report from IDC, social enterprise software will grow from $800 million in 2011 to $4.5 billion by 2016. Despite Facebook’s greedy IPO last May, and disappointing Q2 results from both Facebook and Zynga, social enterprise software is doing fine. Six of the sixteen M&A transactions in the sector during the past 2.5 years occurred since Facebook’s IPO. These six transactions totaled […]
Lees meerOnce the consumer world shifted primarily online, the business world followed. The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The market for social CRM, and the applications it has produced to track customer habits, […]
Lees meerRecently I co-wrote a chapter in WOMMA’s upcoming book on measuring word of mouth and social media. In the process of writing this, it became obvious to both me, as well as, the book’s editors that there was no clear definition for what social engagement is. This was especially troubling given the fact that both […]
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