De rol van AI, cloud & voice in de strijd om medewerkers

Onlangs was ik bij SAP SuccessConnect in Berlijn om meer te leren over human resource management (HRM). Dit staat ook wel bekend als human capital management. Mensen zijn immers je grootste asset, toch? Als je dat roept, vind ik dat je je daar ook naar…

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De ‘big question’ bij big data: hype of écht belangrijk? [cases]

Big data leeft. Dat is duidelijk af te lezen uit het aantal symposia dat over dit thema georganiseerd wordt. Cases van bedrijven die met behulp van big data hele mooie resultaten neerzetten zijn populair, maar er zijn ook bedrijven die veel investeren en dit niet terugverdienen. Moeten marketeers met big data aan de slag of […]

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25 Enterprise Social Communication Platforms

Online project management systems have evolved into social collaboration platforms, incorporating activity streams, tasks, scheduling, document management and integrations to external systems. This is an industry that’s progressing quickly and there are many players in the industry. We attempted to identify the top players in the enterprise social communication platform market here! Azendoo is the social task management solution that simplifies teamwork. Effortlessly share projects, organize your time and manage priorities. Reduce your inbox and get things done. Bizzmine – … Continue reading


Econsultancy Training

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Social Enterprise Software: $4.5B by 2016? (Part 2)

This is a follow-up post to Part 1 on the same topic.  If you have not read Part 1, I suggest you start there.  The chart below includes my assessment of the social enterprise software market.  The size of each bubble reflects my estimate on the size of each sub-sector, while the axes represent the relative […]

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Social Enterprise Software: $4.5B By 2016? (Part 1)

According to a recent report from IDC, social enterprise software will grow from $800 million in 2011 to $4.5 billion by 2016. Despite Facebook’s greedy IPO last May, and disappointing Q2 results from both Facebook and Zynga, social enterprise software is doing fine.  Six of the sixteen M&A transactions in the sector during the past 2.5 years occurred since Facebook’s IPO.  These six transactions totaled […]

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The Democratization of Social Influence

“Influence” is certainly not new.  We have been influenced since birth – parents, siblings, teachers, religious leaders, friends, that really cute person in college that had you wrapped around their fingers, etc. What is new is “social influence.”  This is the shift in influence from those traditionally in our immediate circle or geography to influence […]

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Dow Chemical: Using Social Media to Educate and Train the Next Generation

Think social media is just being used by large companies for gaming or brand awareness? Think again.  Dow is on a mission to utilize social channels to make science a compelling career choice for millennials and the next generation. Their strategy for doing so: letting scientists speak for themselves (it’s just crazy enough to work); […]

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Why Social Media is the Ultimate “Pay-it-Forward” for Marketing

Is your organization stuck in social quicksand?  Is social not delivering the payoff you once hoped it would?  Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but to no avail? Well, you only need to change the way you think to be successful. Social […]

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