How Relationships Drive Revenue Webinar Series

During the month of June, my friends and clients, Right On Interactive and TinderBox, joined forces to create a fantastic webinar series about how relationships drive revenue. Right On Interactive, a sponsor of the Marketing Tech Blog, provides a marketing automation solution with a focus on winning, keeping, and growing relationships.  TinderBox is a SaaS online sales proposal software  that makes it easy to create multimedia, cohesive sales proposals for your prospects. Both have amazing insight into the marketing and sales … Continue reading


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Join the Right On Interactive Team on MTB Radio

We are happy to announce that we will be having Right On Interactive on the Marketing Tech Blog Radio Show this Friday, April 13, at 3 p.m. EST. On our show, we will be discussing the changing landscape of marketing technology, as well as the growing necessity for an automated marketing solution. Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the … Continue reading


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The Number 1 Priority for CMOs in 2012

If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well! From the IBM Global CMO Study for 2012 After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to … Continue reading


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Which End of the Sales Funnel?

Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of those visitors they have, they’d be very successful. Many of the technologies we work with are built to shorten the … Continue reading


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Right On Interactive Named Leader in Marketing Automation

Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research … Continue reading


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