Social Media and Retargeting: A Perfect Match

With retargeting being over a decade old, you’d think it would have more traction by now. In fact, roughly 46 percent of all web marketers believe it is the most underrated, under-utilized web marketing technique out there. Social media has made it easier than ever for web marketers to integrate retargeting into their marketing campaigns. […]

Lees meer

Infographic: Pretargeting versus Retargeting

You may notice after you visit a specific site that you begin to see advertisements on other site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite successful and leads to high conversion rates with lower costs per click. Check with a pay per click professional if … Continue reading


Econsultancy Training

Lees meer