Updates over Media, Marketing en Publishing
‘Zo, het is klaar… Maar is het dat wel écht?’ Dit zijn de woorden die je tegen jezelf mompelt terwijl je op het punt staat om op “Verzenden” te klikken. Je hebt amper geslapen. Je hebt je uit de naad gewerkt, maar het resultaat mag er zijn! Het is een prachtig data-driven rapport geworden voor […]
Lees meerWhen folks talk about analytics, it’s typically limited to on site, standard data that is common throughout a number of vendors. For large organizations with terabytes of data – including customer purchase data, census data, geographic data, social media data, etc – the average analytics platform doesn’t work. Here’s a great conversation between Alteryx and Forrester’s Boris Evelson on the topic: Alteryx combines business intelligence and the ability to connect to large datamarts into what they describe as strategic analytics. … Continue reading →
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We had an intriguing session with a client as part of some analytics training and consultation we’re doing with their parent company. As part of their ongoing efforts, they distribute QR Codes, append Google Analytics campaign code, then apply the Google URL shortener, allowing them to accurately measure the response rates of their efforts. This is a solid strategy. Analytics alone can’t provide you with everything you need because of all the applications that distribute links nowadays that don’t append … Continue reading →
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