Categorie: quantitative social media

Measuring Social Media: A Step-by-Step Guide for Newbies

benchmarks, google analytics, Hootsuite Analytics, jay baer, Jeremiah Owyang, qualitative social media, quantitative social media, social data, Social Media, social media goals, Social Media Management, Social Media Measurement, social media monitoring, Social media return on investment, social media ROI

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight […]

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