Categorie: organic ranking

Infographic: The Link Acquisition Playbook

building links, link acquisition, Link Building, Marketing Infographics, organic ranking, organic search, Search Marketing, seo

As soon as some folks realized that links on external sites could drive up your Google rank, the SEO industry exploded in growth. It was a billion dollar market and Google quickly lost control of providing users with great results. It turned into a contest of who paid for the most backlinks. Thankfully, for deserving marketers, these SEO cheaters have been largely halted. Google algorithm changes have unraveled poorly placed links and they’ve even started penalizing companies where they’re finding unnatural links. Links puchased with the intent of altering or … Continue reading →

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Infographic: PPC + Organic = More Clicks

Google, google research, Marketing Infographics, organic ranking, organic search, paid search, pay per click, ppc, ppc marketing, Search Marketing, serp, serp ctr, serp rank

Even though it’s a self-serving piece, Google Research has developed this infographic to provide evidence of how click-through rates change when an organic search result is accompanied by a paid search advertisement. Pairing up the two can help y…

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