Categorie: optimization

How to Optimize a Blog Post

blog post, blog post optimization, Content Marketing, keyword usage, optimization, optimize blog post, Search Marketing, WordPress

One of the reasons that I wrote my corporate blogging book was to help the audience leverage blogging for search engine marketing. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few tips and tricks you can utilize to optimize the post and fully leverage every blog post. Page Title – By far, the most important element of your page is the title tag. … Continue reading →

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How to Optimize Your Title Tags

HTML, optimization, search engine optimization, Search Marketing, seo, social media marketing, title, title tags, WordPress

Did you know that if your title tag exceeds 70 characters that Google may use different content from your page instead? A properly formatted title tag should be under 70 characters. Title tags, without a doubt, are the most important element of the page! We see a lot of companies try to pack and stuff a lot of unnecessary or broad information in their title tags. Many put the company name, the industry as well as the page title. If … Continue reading →

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Monetate: Test, Target and Personalize

Content Marketing, dynamic content, ecommerce, Marketing Videos, optimization, personalization, site optimization, site testing, targeting, technology

We’ve shared infographics from the folks at Monetate on Shopping Cart Abandonment, Free Shipping versus Discounting, Targeting Website Traffic, and the Cost of Website Testing and Website Testing Beyond the Landing Page. But have you actually taken a good look at Monetate itself? Monetate is a company that specializes in optimizing your site for improved conversion rates through testing, targeting and personalization. Monetate’s Agility Suite offers 5 different solutions: Monetate TestLab – Easily turn ideas into A/B/n or Multivariate Tests. … Continue reading →


Econsultancy Training

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Local Search: Optimizing Multilingual Google Places Listing

Google Places, international SEO, language, local seo, optimization, Search Marketing, seo, tips

Google’s incorporation of locally targeted sites is one of the most visible changes to the search engine’s results pages (SERPs) in recent times. During the roll-out of the Google Panda update, advanced local results powered by Google Places were also implemented. This has altered the way search results respond to search queries that have location-specific […]

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Google’s Over-Optimization Penalty, How to Avoid It, and How to Fix It

Content Marketing, Google, inbound marketing, optimization, seo

It’s been just over a month since Google’s Matt Cutts announced the impending rollout of an SEO “over-optimization” penalty at South by Southwest (SXSW) panel hosted by Search Engine Land’s Editor-in-Chief, Danny Sullivan. At the panel, titled “Dear Google & Bing: Help me Rank Better,” Cutts broke tradition with his pre-announcement and said, “The idea […]

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