Video Services Provider Ooyala Lands $35M From Australian Telco Giant Telstra To Go Big Overseas

screen-shot-2012-01-18-at-2-59-53-amBack in 2007, Bismarck and Belsasar Lepe and Sean Knapp left Google with aspirations to revolutionize in-video advertising. Ooyala didn’t quite revolutionize advertising, but it has found more than a little success in what has become a very crowded market. The company’s video player now delivers cross-device content to over 6,000 domains, reaching nearly 200 million viewers, and the company claims that one in four Americans watch Ooyala-powered video each month.

With its footprint in the states gaining traction, the company is announcing today that it is taking on a big new chunk of capital to expand its reach overseas. Ooyala’s new $35 million round — its fifth to date — is led by Telestra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telestra. Previous investors Sierra Ventures, Rembrandt Venture Partners, and CID Group also participated, along with several other strategic investors.

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Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4

Movie Icon: PlayFrom Redbox and Verizon teaming up to take on Netflix to Connected TV and Netflix’s premier of Lillyhammer, offering consumers video content where and when they want it is no longer just a second thought. Serving content across platforms has become essential for publishers and brands that want to grow their audiences and earn more revenue with online video.

Ooyala, the online video provider, today released its fourth quarter review of web video, in which it analyzes the viewing behavior of 100 million monthly unique users. (You can find the full report here.)

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