Updates over Media, Marketing en Publishing
Elk bedrijf kan online te maken krijgen met een een slechte reputatie. Wat kan helpen, is het inzetten van ‘omgekeerde SEO’ in online reputatiemanagement. Iedereen krijgt weleens te maken met kritiek en kan een slechte reputatie krijgen. He…
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Redwood City-based online reputation management company Reputation.com has announced it’s acquired Liverpool, U.K.-based Reputation 24/7 to bolster its international business. Terms of the deal were not disclosed. Reputation 24/7 has been rebranded Reputation.com (U.K.) and will sell Reputation.com’s suite of consumer and business online reputation management offerings to European customers.
Websites like Yelp, Google+ Local, and Angie’s List allow users to review and tell their experience they’ve had with a business establishment regardless of it being negative or positive. As a reviewer you can discuss your experience at the doctor’s office, how that cup of Joe at the local coffee shop was, or your experience […]
Lees meerMany marketers ask whether or not social media really works to enhance your online reputation. This is especially important for small businesses struggling to compete on a congested information super highway. There’s no denying the potential of social media for your online reputation, particularly for small businesses who are hard pressed to earmark a budget […]
Lees meerMany marketers ask whether or not social media really works to enhance your online reputation. This is especially important for small businesses struggling to compete on a congested information super highway. There’s no denying the potential of social media for your online reputation, particularly for small businesses who are hard pressed to earmark a budget […]
Lees meerNot long ago, a user on our site asked me, “In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus on our company or personal social media accounts?” Well, Peter, you ask a great question. Here is my response: it depends on what you are […]
Lees meerMany marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply understand the behaviors and motivations of its audience that truly drives success and, ultimately, sales. I recently read a great […]
Lees meerI posted this a few years back and it inspired some conversation – not all agreed with the list. Do you think it still holds up? My company had been gathering a list of negative (as well as positive) behaviors for a class we intend to launch entitled, “Twitter: Business Ethics and Behavior.” Our original […]
Lees meerOne of the most damaging ways for you to ruin your professional life is to have a less than stellar portrayal of yourself through your online photo albums. In a recent study, it was found that over 75 percent of Facebook photos for British people are of them highly intoxicated. While there hasn’t been a […]
Lees meerAfter learning from Drummond Reed, Chairman and a co-founder of Connect.Me that the trust and reputation-building network his team is creating (currently in private beta) is just about to rein in the mass-messaging that got my goat, I further was treated to a one-on-one tour of where he and his colleagues are on issues of […]
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