Social Media Prospecting For Sales Professionals

Social media is one of the biggest and best tools out there when it comes to prospecting and generating new leads for your business, but so many companies waste their time using the likes of Facebook, Twitter and LinkedIn because they simply don’t use social media networks in the right way. So How Do You […]

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7 Tips To Generate Leads Online With Pinterest

In case you haven’t noticed, Pinterest is hot. In just the last year, the virtual pinboarding site has seen its web traffic grow from 700,000 unique visitors to 20 Million – half the unique visitors of Twitter. According to data from Compete’s Online Shopper Intelligence Survey, 1 in 4 consumers acknowledge that they are spending […]

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Facebook Will Flourish Thanks to Content Marketing

“Earned media sources remain most credible. Trust in traditional paid advertising messages declines. Confidence in online and mobile advertising increases.” So reads the sub-heading of Nielson’s Global Online Consumer Survey 2012, which tracks the media forms that are most trusted and affect people’s decisions. The survey, comprised of more than 28,000 Internet respondents in 56 […]

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Why Social Media Marketing Is A Bust For Most Companies

Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bust. Broadly speaking, many companies are failing […]

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