Categorie: online ad retargeting

Social Media and Retargeting: A Perfect Match

online ad retargeting, retargeting, Social Media, social media tools

With retargeting being over a decade old, you’d think it would have more traction by now. In fact, roughly 46 percent of all web marketers believe it is the most underrated, under-utilized web marketing technique out there. Social media has made it easier than ever for web marketers to integrate retargeting into their marketing campaigns. […]

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Facebook Sells Your Data to Promote Online Ad Retargeting

facebook, facebook ad retargeting, online ad retargeting, online content marketing

In late June, Facebook confirmed the pending launch of Facebook Exchange, its new real-time ad exchange service that will for the first time allow marketers to target audiences on Facebook using both first-party and third-party data¹ This is a big deal for two reasons. First, if it works as intended, Facebook Exchange represents a boon […]

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