Categorie: Nir Eyal

De psychologie achter succesvolle producten

artikelen, conversie, Dossiers, Events, Gedragsverandering, habit summit, marketing, Marketingstrategie, Nir Eyal, onbewuste beïnvloeding, producten, Productontwikkeling, psychologie, Reportages, strategie

Waarom wordt het ene product een groot succes terwijl een ander compleet flopt? En hoe zorg je ervoor dat een product zó succesvol wordt dat het deel gaat uitmaken van onze dagelijkse routine, zoals Twitter en Facebook? Aan succesvolle producten en diensten ligt een duidelijke psychologische basis ten grondslag, aldus aldus Nir Eyal, auteur van […]

Lees meer

How To Manufacture Desire

Addictiveness, Desire, Nir Eyal, Opinion, social, Startups, TC

Nir Eyal2Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Zynga addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?

We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users’ minds and lives. Today, just amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in.

Lees meer