Updates over Media, Marketing en Publishing
De totale jaarmediabestedingen daalden afgelopen vijf jaar met 17 procent of 900 miljoen euro. Online uitgevers komen als enige winnaars uit de bus met een toename in de verwerkte mediabudgetten van 57 procent.
Lees meerDe netto mediabestedingen bij online kanalen nam afgelopen halfjaar met een kleine zes procent toe. Die toename komt volledig op het konto van Search, aangezien display advertising en rubrieksadvertenties een kleine daling laten zien.
Lees meerFacebook gaat in Europa anonieme data verstrekken aan tv-zenders over hoe zijn leden interageren met de programma’s. In Amerika gaat Nielsen vergelijkbare data uitleveren voor Twitter.
Lees meerDat televisie leidt tot veel tweets was genoegzaam bekend, maar het omgekeerde blijkt ook waar: tweets zorgen voor meer kijkers, zelfs binnen vijf minuten nadat de tweet is verzonden. Dat blijkt uit onderzoek van Nielsen en McKinsey.
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Google’s Android platform dominates the U.K.’s smartphone landscape — powering 54 per cent of the handsets in use at the end of 2012 (Kantar’s data). But what apps are U.K. Android owners spending increasing amounts of time on? Researcher Nielsen says Android app usage during May to October 2012 flags up growth in mobile shopping and commerce.
Here’s a surprise follow-up to the news yesterday of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite — an analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service with Twitter — has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month.
Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV rating, which they’re hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter.
The companies say they’re planning to make the rating available commercially in fall of 2013. The new Twitter ratings are supposed to complement Nielsen’s existing TV ratings, and to be built on top the SocialGuide platform offered by NM Incite.
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Research firm Nielsen and NM Incite, a joint venture between Nielsen and McKinsey, today published a comprehensive look at the state of social media ecosystem in 2012. Consumers now spend around 20 percent of their total time online using social networks via their personal computers, and 30 percent of their time online visiting social networking on mobile, the report found. In addition, time spent on social media in the U.S. across both platforms grew 37 percent to reach 121 billion minutes in July 2012, up from 88 billion minutes in July 2011.
NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide.
SocialGuide’s tools supposedly capture social media data for more than 30,000 TV programs on 232 US TV channels in English and Spanish. In the press release announcing the acquisition, Nielsen says social TV is becoming an increasingly important, with 50 percent of North American viewers interacting with social media while watching TV.
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Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears from the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps — specifically on iOS and Android platforms. Mobile web — and traffic on operating systems that are not Android and iOS, for that matter — accounts for only 5% of visits.
And just as Google has come to dominate search, it looks to be carving out a similar position in travel, a mobile-friendly category by its nature: Google Maps — in its combined native app and mobile web forms — accounted for 78% of all time spent in the travel category in June 2012, with a total of 78 million app users, and another 17 million on mobile web. It will be interesting to see how that transforms as Apple drops Google Maps in favor of its own mapping service in iOS 6.
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