Categorie: News

Slimmer adverteren op tv: geen RTL4 maar TLC

24Kitchen, advertentiemarkt, BBC First, branddeli, comedy central, commericiële of publieke omroepen, data-onderzoek, Discovery, eurosport, Fox, fox sports, frank, ID, marktaandeel tv, MTV, Nationla Geographic, News, Nickelodeon, NPO, Opinie, pizzaketen, RTL, rtl4, sbs, Spike, TLC, tv zenders, viceland, youtube

De tv-zenders van BrandDeli behaalden in april een gezamenlijk marktaandeel over de gehele dag van 18,6 procent. Adverteren op deze kleine zenders levert sommige merken meer conversie op dan bij de grote zenders van RTL, SBS en NPO.   Waar kijk je overdag liever naar: een documentaire over de Tweede Wereldoorlog of naar reclame van […]

Het bericht Slimmer adverteren op tv: geen RTL4 maar TLC verscheen eerst op frank | Marketing trends en nieuws.

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News App Circa Launches Web View And Twitter Feed So Everyone Can Read Stories Anywhere

apps, circa, mobile, News, Organization, social, TC, web

6280552396_48349ab328_zWe told you about Matt Galligan’s news app for iOS, Circa, a few months ago. Basically, it breaks down “stories” into more consumable chunks so that you can follow something as it happens. It was particularly useful during the elections, as the narrative on who would become the next President changed almost every single second.

Today, Circa is announcing the addition of a web view to its offerings, to support the activity that’s going on inside of the app. Basically, you can now start reading a story on your iPad or iPhone and then pick it up on your desktop later. Additionally, you’ll be able to share the chunks of stories that you find interesting with your friends, and they don’t have to have the app to view it.

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Here’s What A Piece Of Viral News Looks Like As It Makes Its Way To Google+ Explore

Google, News, obama, Ripple, Ripples, social, TC

6584750_a0653a9320_zThe No. 1 thing about the Internet that fascinates me is the fact that information can travel at the speed of light. One moment, something can happen in one part of the world, and seconds later, someone on the opposite side of the world can know about it. That is absolutely epic in my opinion. Be it a video, link or tweet, things travel quickly, but we rarely see how they travel.

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7 Reasons why People Hate Your B2B Business Blog

B2B blog, bad blog, Blog, blog advertisements, blog comments, blog fail, Blogging, characteristics of a bad blog, characteristics of a good blog, Content Marketing, headlines, lead, News, newsworthy, Prismatic, seo, storytelling, web garbage, writing

As a content marketer, I read a lot of blogs. I subscribe to 201 blogs and have another two dozen or so outlets saved as links, which I monitor daily. I monitor streams on Twitter, LinkedIn, and Facebook and plough through Google news for hours every morning. I’m also a recent Prismatic user. This is how I […]

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Social Media and Social Unrest

current events, facebook, News, social marketing, Social Media, social unrest, Trends, Twitter

The last few years revealed that social media, combined with mobile phones, can have a significant impact on society far beyond tweeting what you had for dinner last night. Marketers were quick to grasp the new media’s ability to connect with large numbers of people. And people responded: checking social media for maid service in […]

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Curation Service Storify Partners With Pulse In First-Ever Syndication Deal

apps, curation, News, Pulse, social, Social Media, Startups, storify, TC

storify-pulse-Photo 1Storify, the startup that lets anyone “curate” stories from around the web by collecting posts from social media sites like Twitter, Facebook and YouTube, is today announcing its first-ever syndication deal. Through a new partnership with popular news reader Pulse, Storify’s curated feeds will now appear within Pulse’s app, allowing readers to subscribe to curated stories from a number of sources across tech, politics, social media and more.

For those unfamiliar with Storify, the service offers a different way to tell stories for the digital age. Instead of writing a blog post or producing a video, for example, Storify’s news tellers create timelines of content pulled in from third-party services including Facebook, Twitter, YouTube, Flickr, Instagram, and more. It’s an entirely new way to present information for consumption, ideal for news readers’ shorter attention spans prompted by the never-ending stream of content coming from dozens of sources simultaneously.

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FLUD 2.0 Rolls Out To Android & Windows Phone, As Startup Readies Its Series A

apps, FLUD, mobile, News, RSS, social, Startups, TC

FludAndroid_2FLUD, the scrappy news reader backed by $1 million in seed funding, is today introducing FLUD 2.0 for Android and Windows Phone. FLUD 2.0, for those who don’t recall, was the big redesign that turned FLUD from being just another news reader into a true social news experience.

Although participating in a crowded space, where it goes up against better-known brands like Flipboard, Zite, and Pulse, FLUD founder Bobby Ghoshal believes his company has what it takes to stand out from the crowd. Not only is the startup building its own social network – as opposed to one built on top of Facebook or Twitter – it’s now also doing so cross-platform.

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Backed By Lerer And SV Angel, Newsle Launches To Let You Track News About Your Friends

Fundings & Exits, Lerer Ventures, News, Newsle, social, Startups, sv angel, TC, Venture

newsle-logo-highresIf you want to see what your friends or contacts are up to, you can check out Facebook, Twitter, LinkedIn, or Instagram for a realtime feed. But what if you want to read news about your friends? That’s a little bit trickier, which is why Newsle was born. Axel Hansen and Jonah Varon created the site in early 2011 as a way to find out more about what their friends and people they met at school were up to during the summer, and beyond. At the time, Hansen and Varon were sophomores at Harvard, but they’ve since taken leave and have moved to San Francisco to focus on Newsle full-time. (Sounds like a familiar story, doesn’t it?)

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