Categorie: Multichannel Marketing

Microtargeting: Great For Obama And Romney, But Good For Consumers?

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: In the Presidential race, both candidates are sending out highly personalized e-mails to voters, using microtargeting to address individual interests. But what privacy issues does this raise for consumers? In a recent study, the Interactive Advertising Bureau stated that the use of microtargeting allows marketers to finally “reach out to prospective [customers] with […]

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SoLoMo Marketers and Multichannel Mix

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]

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SoLoMo Marketers and Multichannel Mix

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]

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Starbucks: Using Online to Enhance Bricks and Mortar

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Social Media, Voice of Customer Marketing, Voice of Customer Research

The Challenge: As e-commerce grows in popularity, brick-and-mortar retailers are finding themselves losing more and more sales to online outlets like Amazon.com. But how are some of the most successful brick-and-mortar retailers holding their own against online retail? According to STORES’ list of the largest U.S.-based retailers, Amazon.com has outperformed most brick-and-mortar retailers to rank […]

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Volvo and Pinterest: Re-branding Through Customer-Driven Social Media

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, pinterest, Relationship Marketing, Voice of Customer Marketing, Voice of Customer Research

The Challenge: As we mentioned earlier this year, Pinterest has been captivating online users with its emphasis on engagement, content, and personalization. Now Volvo is taking to the Pinterest boards with a consumer-driven campaign designed to re-establish the company’s image. But can their campaign succeed in an unproven community-based social medium like Pinterest? A study […]

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Facebook Newsfeed HyperTargeting: The Opportunity

B2B Marketing, Content Marketing, digital content, Digital Marketing, facebook, Facebook changes, Facebook tips, marketing, Marketing Best Practices, Marketing goals on Facebook, marketing strategies, Multichannel Marketing, online marketing, personal branding, Social Media, social media experts, social media marketing, social media tips, Strategy

What is Facebook Newsfeed HyperTargeting? Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as “Page Post Targeting Enhanced”) that enables Pages to deliver more relevant messaging to their Facebook fans. In short, Facebook Newsfeed HyperTargeting increases the targeting accuracy of posts by increasing the types of posts segments a community manager […]

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Have You Forgotten About SEO?

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, seo, Voice of Customer Marketing, Voice of Customer Research

The Challenge: Marketers have grown obsessed with building “engagement” on social media platforms like Facebook and Twitter. Are they neglecting old-fashioned SEO in the process? For years, tech pundits have depicted an “epic battle” between Facebook and Google, one that has only heated up with Facebook’s IPO in May. But for marketers, Facebook and Google […]

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5 Best Practices for Marketing on Twitter

crm, direct marketing, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Twitter, Voice of Customer Marketing, Voice of Customer Research

The Challenge: Real-time platforms like Twitter make it easier than ever for public conversations about customer’s brand experiences–for better and for worse. Marketers need to be part of the conversation. In the past, marketers had a clear distinction to work with: Facebook offered great demographic targeting options and opportunities for social endorsement, and Twitter was […]

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3 Best Practices For Facebook Sponsored Stories

crm, direct marketing, facebook, Marketing Best Practices, Multichannel Marketing, Opt-In Marketing, Relationship Marketing, Voice of Customer Marketing, Voice of Customer Research

The Challenge: Marketers are eager to take advantage of Facebook’s huge customer base and powerful targeting options, but Facebook’s most powerful tool remains relatively unknown. Few advertising channels heed the Voice of the Customer (VoC) more directly than Facebook Sponsored Stories. Users determine what they say, when they appear, and who they appear to. While […]

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