Social Scorecard Wrap-Up: Key Takeaways for Social Success

Over the course of the last three months, Awareness has monitored socially engaged companies in top industries to gauge week-over-week social media performance. We shared a series of report cards that defined who won the weekly social media battle. What we have learned through the last 12 weeks of analysis is that social success isn’t […]

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Social Media Winners and Losers for April and May

Welcome to our first deep-dive analysis: Social Media Winners and Losers for April and May of 2012. Since April 1, 2012 the team at Awareness has been monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle? Think of it as […]

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Outstanding Social Media Brands of the Week April 3: Pringles, Monster Energy, McDonald’s, Nike and Reebok

We are kicking off a fun project this week: Social Media Winners of the Week. Using the technology powering the Awareness Social Marketing Hub, we created a new Social Scorecard that encourages a little friendly competition among leading brands using social media by revealing which companies were the big winners based on fan growth each […]

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