Categorie: mobile

With Its Gamification Tools, SessionM Reports A 35 Percent Lift In Retention, 250 Percent Lift In Engagement

advertising, gamification, mobile, sessionm, social, Startups, TC

sessionm logoGamification works — at least, that’s what SessionM is trying to show with some new data about its customer results.

The company offers mobile publishers a platform for adding game mechanics to their apps, including a rewards system called mPoints. The goal is to increase user engagement and retention. And apparently, these efforts are actually paying off, with developers seeing a 35 percent increase in retention rate and a 25 percent lower bounce rate after integrating SessionM.

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Paperless Post Goes Retro And Launches Paper, A New Invitation Printing Business

apps, invitations, mobile, paperless post, printing, social, Startups, TC

holiday printed partyPaperless Post, a company that has built a name for itself offering a cloud-based, visually engaging, way of sending people invites by email, is going retro: today the company is officially launching PAPER, a printed stationery business that it will sit alongside its less physical cousin, which now has 1.5 million registered users, and has sent out invites to 30 million more since going live in 2009.

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Paperless Post Goes Retro And Launches Paper, A New Invitation Printing Business

apps, invitations, mobile, paperless post, printing, social, Startups, TC

holiday printed partyPaperless Post, a company that has built a name for itself offering a cloud-based, visually engaging, way of sending people invites by email, is going retro: today the company is officially launching PAPER, a printed stationery business that it will sit alongside its less physical cousin, which now has 1.5 million registered users, and has sent out invites to 30 million more since going live in 2009.

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Skype Reaches A 45M Concurrent User Peak, And What Looks Like A New Stage Of Momentum

eBay, Europe, IM, Microsoft, mobile, p2p, peer to peer, skype, social, TC, videoconferencing, VoIP

skype_logo_onlineIn case you thought Skype may be slowing down while settling into being a part of Microsoft and recently celebrating its ninth birthday, here are some numbers that seem to indicate otherwise: Last week, Skype reached a new peak of 45,469,977 concurrent users online, part of a strong run for the peer-to-peer voice/video/chat service this year. Overall it has seen an increase of 70% so far in 2012, compared to growth of around 30% for the same period in 2011.

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If Instagram Were More About Words Than Things, You’d Have Whims for iOS

Instagram, mobile, social, TC, whims, words

Snapshot 10:12:12 2:49 PMInstagram is huge because it’s a network made of people who are passionate about taking pictures of things that they see and then dropping a cool filter on them to enhance their vision. It caught on immediately with everyone from geeks to Starbucks baristas. Since then, many companies have tried to duplicate the magic that Instagram used to sell itself to Facebook, but have failed.

Today, an app called Whims is trying something completely different, but extremely familiar. The social network iOS app lets you express yourself with words, colors and fonts only. There’s no pictures, there’s no videos…just you and your thoughts.

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Mouthee’s Social Recommendations Platform Makes It Easy To Share Word-Of-Mouth (Get It?) Reviews

apps, local, mobile, mouthee, recommendations, Reviews, social, social recommendations, Startups, TC

mouthee-iconPlenty of startups still believe there’s room in the social recommendations space, and now, another new contender heads into battle. Chicago-based Mouthee is today officially debuting its website and iOS application, which allow users to quickly share reviews of local restaurants and hotels, as well as movies, music and books.

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Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now

Europe, mobile, social, Social TV, TC

3226522787_8491c00df2The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research firm MarketsandMarkets. The research firm expects the market to grow from $151.14 billion this year, to $256.44 billion by 2017.

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Heyzap’s ‘Play With Friends’ Feature Connects You With Other Players In Any Mobile Multiplayer Game

Gaming, heyzap, mobile, social, Startups, TC

heyzap logoHeyzap has added a cool new feature to its social platform for mobile games — the ability to actually start playing games with other users.

The app already allowed users to check-in to games that they were playing (either manually in the Heyzapp app, or automatically through its many SDK integrations), to earn badges, and to find other players and games. However, in order to actually start playing a game with someone else, users had to manually share their in-game usernames with each other. That’s something “tons of users” were doing, says co-founder Jude Gomila, but it’s not exactly a graceful solution.

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Facebook’s First Mobile Advertising Interface Was Built By An Intern

advertising, mobile, social, TC

twitter mobile ad interface promoted postsFacebook has assembled one of the tech world’s best and brightest team of engineers, and today we get a little glimpse at one process it uses to find and nurture that talent: trials by fire. It turns out that an intern by the name of Peter Cottle was responsible for Facebook’s first product that let people buy mobile ad space, via a mobile device.

The story, as told in a blog post that he’s written, goes like this:

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Social Loyalty Platform PunchTab Heads To Mobile: Debuts Giveaways App For iPhone

apps, loyalty, mobile, punchtab, rewards, social, Startups, TC

badges-transPunchTab, a social loyalty and rewards platform now backed by $5.25 million in venture funding, is expanding its platform to mobile. Until now, the company had focused on allowing businesses and agencies to run campaigns across the social web – something that made it stand out from similar platforms, which often only target Facebook and Twitter. PunchTab, meanwhile, supports Google+, Pinterest, Instagram, Foursquare, and SoundCloud, for example. Today, the startup is launching an iPhone app called “PunchTab Giveaways,” which will allow consumers to engage with publishers’ contests on their phone.

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