Categorie: Media

We’ve been pretty outspoken about NBC’s coverage of the Olympics. From what looked like a good start full of social media promise, the broadcaster has failed to deliver the most crucial element of all: a large, unfettered river of live sports content from the event itself, available to anyone, not just cable subscribers (coverage here, here, and here). It’s been getting a lot of grief on platforms like Twitter, but one subset of annoyed U.S. consumers have taken a more industrious route: getting VPN services.

“We have seen a very large spike in UK VPN sales in the last week,” says Phil Blancett, president of StrongVPN.com, a VPN service provider that gives customers the option of a U.S. or UK IP address. With a UK address, users can effectively visit BBC’s site, as if they were in the UK, meaning they would have full access to the Beeb’s online Olympics video offerings: live plus catch-up streams for every single event, tagged in small chunks based on individual athletes for easy navigation. A regular U.S. user would normally be geo-blocked from accessing this — it is available, theoretically, only to UK TV license fee holders.