Categorie: mass relevance

SXSW: This ain’t your father’s office anymore!

artikelen, Basecamp, Bedrijfscultuur, Dossiers, Employer branding, Events, facebook, Google, how to, Inspiratie, intel, Interne communicatie, Kantoor, Kantoorruimte, mass relevance, Open innovatie, Organisaties, Reportages, starbucks, sxsw, SXSW 2014, TamTam, Trends

Mass Relevance, een interactive agency uit Austin, Texas (USA), heeft een bedrijf neergezet om jaloers op te zijn. Tenminste, dat zou je kunnen opmaken uit de Twitter hashtag #officeenvy voor hun SXSW conversation-sessie ‘This ain’t your father’s office anymore’. Hun belangrijkste les: kijk naar bedrijven waar je jaloers op bent, ga op zoek naar het […]

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The Future Of Social IS The Future Of Marketing

360i, bazaarvoice, connections 2012, David Berkowitz, exacttarget, exacttarget connections, future of marketing, future of social, future of social media, jeffrey rohres, margaret francis, mass relevance, sam decker, social media marketing, stephen tarleton

I recently had the opportunity to attend ExactTarget Connections 2012, and among several panel discussions, I especially enjoyed the one entitled Social 2020: What Will Become Of Us? Moderated by the inimitable Jeff Rohrs, VP Marketing Research & Education at ExactTarget, it included Margaret Francis, VP of Social at ExactTarget, David Berkowitz, VP of Emerging Media at 360i, Stephen Tarleton, Director of Global Channel & SMB Marketing Bazaarvoice, and Sam Decker, CEO and Founder of Mass Relevance. The panel had some … Continue reading →

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Mass Relevance: Tools to Leverage Content Curation

content curation, Content Marketing, curation, Marketing Videos, mass relevance, technology, twitter curation

Some of you may be asking what content curation is. There’s a ridiculous volume of content being published on the web via Twitter, Facebook, blogs, news, YouTube and other mediums. Chances are that some of that content is valuable to your audience – but it requires some analysis, filtering and presentation in a manner that is helpful. On the Marketing Technology Blog, we curate a lot of content. One example is infographics. While we find a ton of them, we’re … Continue reading →


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