Categorie: MarketingSherpa

Social Marketing ROAD Map Handbook

Marketing Training, MarketingSherpa, Social Media, social media handbook, social media marketing, social media roadmap

Based on the ROAD Map methodology, MarketingSherpa’s Social Marketing ROAD Map handbook is a step-by-step guide to mapping your social marketing strategy. It is loaded with research-based insights on proven practices, hands-on worksheets and checklists, and social marketing case studies featuring the real life successes of marketers like you. ROAD is an acronym for the following four elements: Research – Gather intelligence on target audiences, social use and competition Objectives – Define objectives aligned with target audiences and social metrics Actions – Create a social marketing strategy with a tactical … Continue reading →

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Save $100: 2012 Inbound Marketing Handbook

analytics, Content Marketing, handbook, inbound marketing, MarketingSherpa, Search Marketing, social media marketing

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, … Continue reading →


Econsultancy Training

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3 Take-Aways from 5 Keys to Exceptional Email Marketing

Content Marketing, data, delivra, email marketing, MarketingSherpa, mobile marketing, segmentation, Trends

According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts that make your email marketing … Continue reading →


Econsultancy Training

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