A CEO’s Guide To Pinterest (Infographic)

Let’s face it, convincing C-Level executives in major brands to embrace new digital marketing tools and platforms that they may not be familiar with can often be quite the undertaking. Most CEOs like to play things safe and take a conservative approach to marketing their brand. They feel comfortable with Facebook and sometimes Twitter but are skeptical of […]

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Email Design Factors That Influence Action

Getting someone to subscribe to your email newsletter means they’ve let you into their sacred and holy land — the email inbox. People can interact with your brand from on Twitter, Facebook, Pinterest, StumbleUpon, and etc… but many times they just interact by putting a “like”, Tweeting or giving a “RT,” or re-pin your content, […]

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Blazing the Trail and Taking the Shot: Social Media in the Woods

Photo illustration by Pat DePuy and Michael Biondo “Turn that damned Gameboy off!” Ah, yes. I can fondly remember being addressed with such wisdom at family camping trips. The philosophy of our annual Adirondack escape was that of technological taboo: no cell phones, CD players, game devices or the like. One was to enjoy the […]

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Facebook Marketing Statistics You Need To Know

The internet and the evolution of big data have forever changed the way marketers do business.  To advance your business, you need to stay up to date on current trends and continue to innovate.  A powerful and effective way to amplify your marketing mix and generate new business is social network marketing.  Establishing a social media […]

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