Building Better Bloggers

Whether you like it or not, online health activists and bloggers are an increasingly important part of the healthcare community. Bloggers and other online contributors have the power to alter your brand’s online reputation with a click of their mouse. So what’s your strategy for engagement? A core tenet of the new social realm is […]

Lees meer

Co-Creation: How Your Business Can Benefit From It

Today, the distance between a company and its stakeholders has reduced to such an extent that boundary lines demarcating suppliers, partners, customers and employees have almost disappeared. With the advent of Web 2.0 technologies and social media marketing, customers are demanding a bigger role in the value creation process. In a traditional enterprise, value creation […]

Lees meer

Social Media Etiquette for Businesses

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]

Lees meer

Social Media Etiquette for Businesses

It is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]

Lees meer

Introduction to Social Marketing Automation [Infographic]

In our newest infographic, we define Social Marketing Automation and provide various use cases for marketers to explore. Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers. Learn more about Social Marketing Automation in our new white paper Social Prospecting & Scoring: A Disruptive […]

Lees meer

Corporate Social Media Marketing: Making The Case For A Local Social Strategy

Over the years I’ve counseled all sorts of clients on issues relating to social media marketing and pr. There definitely is not, a one-size fits all when it comes to mapping social media objectives to business objectives. There are a lot of things that play into deciding  to leverage social media and in what way […]

Lees meer

The Difference Between Social Networking and Social Discovery

What’s the difference? How social discovery takes social networking a step further Most people on Facebook have “friends” that they know or have met in real life. Family members, social pals, people you went to high school with, those you’ve met on business trips or at events, and friends of friends make up the majority […]

Lees meer

Social Marketing’s Innovation Curve: What Lies Ahead

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate.  Today, you can track and measure virtually any activity you would want to or deploy a tool […]

Lees meer

Are United States Politics B2B Or B2C?

B2B and B2C interaction require different methodologies to maximize influence. What does this mean within the U.S. political arena? … Dear United States and Global Citizens: As we enter the 2012 U.S. Presidential Election, we face a pressing question (at least those of us in this office): Are U.S. politics business-to-business or business-to-consumer? (Let’s, for […]

Lees meer