Categorie: Marketing Infographics

Infographic: The Rise of the Progressive SMB

collaboration, Marketing Infographics, medium-sized business, small business, SMB, technology, workforce

Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve customers during the day and weekends, ecommerce is handling all of the other hours. If … Continue reading →

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Video Infographic: Social Media 2013

analytics, Content Marketing, Digital media, ecommerce, email marketing, Erik Qualman, infographic video, Marketing Automation, Marketing Infographics, Marketing Videos, Mobile and Tablet Marketing, new media, qualman, Search Marketing, social media marketing, social media revolution, socialnomics, stats, video infographic

Erik is back with his latest (4th) installment of his video infographic on social media. If you pay close attention, each version of the video does an incredible job at showing the change that this new media has sweeped the world with. Even the parodies are fantastic. Compare to last year’s Social Media Revolution video and you’ll find a lot more statistics associated with real, monetary interactions between brands and consumers. Erik Qualman is an American author of Socialnomics, Digital Leader and Crisis. He is also an international keynote speaker … Continue reading →

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Infographic: The Road to Modern Marketing

analytics, chronology, Content Marketing, history, marketing, marketing history, Marketing Infographics, modern marketing, Search Marketing, social media marketing

I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis – analyzing reams of data to find opportunities for improvement and increased response. Technology – applying technologies to measure, improve and automate marketing efforts. We’re reaching a Golden Age of marketing … Continue reading →

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Infographic: The Road to Modern Marketing

analytics, chronology, Content Marketing, history, marketing, marketing history, Marketing Infographics, modern marketing, Search Marketing, social media marketing

I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis – analyzing reams of data to find opportunities for improvement and increased response. Technology – applying technologies to measure, improve and automate marketing efforts. We’re reaching a Golden Age of marketing … Continue reading →

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Infographic: The Rise of the Second Screen

audio fingerprinting, Content Marketing, ecommerce, Marketing Infographics, second screen, social media marketing, social television, Social TV, socialtv, technology

We’ve written about the future of Social Television, but the fact is that the second screen is already here. Outside of going to the movies, when my television is on at home, I always have a laptop, tablet or my iPhone at the ready. A second screen is natural to me… and it’s becoming mainstream for everyone else, too! Changing Television Advertisements and Product Placement How does this change how we market? Well for one, companies that advertise on television must integrate strategies online. Building out easy to find landing … Continue reading →

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Infographic: The Link Acquisition Playbook

building links, link acquisition, Link Building, Marketing Infographics, organic ranking, organic search, Search Marketing, seo

As soon as some folks realized that links on external sites could drive up your Google rank, the SEO industry exploded in growth. It was a billion dollar market and Google quickly lost control of providing users with great results. It turned into a contest of who paid for the most backlinks. Thankfully, for deserving marketers, these SEO cheaters have been largely halted. Google algorithm changes have unraveled poorly placed links and they’ve even started penalizing companies where they’re finding unnatural links. Links puchased with the intent of altering or … Continue reading →

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Infographic: 5 Steps to Increase Traffic and Convert Leads into Customers

Blogging, Content Marketing, conversion, convert leads, inbound marketing, increase traffic, lead conversion, lead nurturing, Marketing Infographics, Search Marketing, social media marketing

The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the content and getting found… and that’s optimization and promotion. In order to get found, you can’t simply wait for people to find you, you have to be optimizing and promoting … Continue reading →

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Infographic: Google Facts

analytics, Google, google ads, google ppc, Google SEO, Marketing Infographics, organic search, pay per click, search engine optimization, Search Marketing, seo

Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords accounts that ran the AdWords Grader in Q3 2012. The accounts in aggregate represented over $250 million in annualized spend. We had accounts with a wide range of spending; some … Continue reading →

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Infographic: The Anatomy of a Marketing Executive

chief marketer, CMO, infographic, marketer, marketing executive, Marketing Infographics

We shared an infographic, The New Role of Chief Marketing Technology Officer, a while back that spoke to the recognition that marketing executives needed to be technically savvy as well as have marketing talent. This infographic is a bit more traditional in its approach of what it takes to be a marketing executive. While I don’t disagree with any of the recommendations below, I was surprised that technology appeared to not make the grade. With resources dwindling as companies trim marketing budgets, marketing executives must be aware of the opportunities … Continue reading →

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Infographic: The Retailer’s Guide to SoLoMo

ecommerce, Foursquare, infographic, local, location services, Marketing Infographics, Mobile and Tablet Marketing, retailers, Social Local, social media marketing, solomo

Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for smartphone users, those statistics don’t tell the whole story, as mobile devices are heavily influencing purchase decisions in-store and online. From Monetate’s Infographic: The Retailer’s Guide to SoLoMo This infographic … Continue reading →

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