Updates over Media, Marketing en Publishing
The Challenge: In the Presidential race, both candidates are sending out highly personalized e-mails to voters, using microtargeting to address individual interests. But what privacy issues does this raise for consumers? In a recent study, the Interactive Advertising Bureau stated that the use of microtargeting allows marketers to finally “reach out to prospective [customers] with […]
Lees meerYou might be one of the many people who are irked with Google for one reason or another. Regardless, you cannot ignore Google+ in your social marketing strategy. Unhappy with Google We talk with people every day who are irritated with Google for some reason. Many people believe Google is invading their privacy and tracking/storing […]
Lees meerPlease stand back. I’m about to adminster social media expertise. Social media content writing is not rocket science — it’s far more difficult. And it shouldn’t be attempted by non-experts or someone may lose and eye. Or that’s what “social media experts” will tell you. And they’ll also tell you that they’re social media experts […]
Lees meerThe Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]
Lees meerThe Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]
Lees meerTurning your small business blog into an informational resource and a real destination for your industry can bring you big benefits, including more reach, higher search rankings, increased lead generation, more lead conversions, an enhanced online professional presence and ultimately new business generation. To do small business inbound marketing successfully, you should add to your blog at this […]
Lees meerThe Challenge: As e-commerce grows in popularity, brick-and-mortar retailers are finding themselves losing more and more sales to online outlets like Amazon.com. But how are some of the most successful brick-and-mortar retailers holding their own against online retail? According to STORES’ list of the largest U.S.-based retailers, Amazon.com has outperformed most brick-and-mortar retailers to rank […]
Lees meerA funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, or at least, in Amazon’s case, let […]
Lees meerWhile Pinterest is one of the fastest growing social networks right now, I believe it is still widely underused by brands as a referral source to their site. In fact, according to shareaholic, Pinterest edged out Yahoo! organic traffic as the fourth leading source of traffic for August. You should be asking yourself, “What am […]
Lees meerWhile Pinterest is one of the fastest growing social networks right now, I believe it is still widely underused by brands as a referral source to their site. In fact, according to shareaholic, Pinterest edged out Yahoo! organic traffic as the fourth leading source of traffic for August. You should be asking yourself, “What am […]
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