Updates over Media, Marketing en Publishing
Natuurlijk wil je je producten en diensten blijven optimaliseren, zodat je organisatie nog meer waarde kan creëren. Maar in de tijd van hybride werken, kan de afstemming hierover nog wel eens lastig zijn. Hoe kun je dit aanpakken? Value streams zijn al…
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Last week, the increasingly popular traffic and navigation app, Waze, launched a redesign that brought a deeper level of social integration to its user experience. Along with redesigned maps and a new interface, the startup added Facebook single sign-on and features that allow users to share their drives, pickups and meetup spots, communicate their status from the road and check-in at a destination without leaving the app.
Following on the heels of its social integration, Waze is now turning its attention to monetization as part of an attempt to breathe new life into mobile advertising. Today, the company is rolling out a new product called Waze Ads, a location-guided ad platform for local business owners and big brands that want to attract the attention of nearby drivers.
Lees meerIn a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is indexed properly for the correct region and associated keywords or phrases. Local search is HUGE… with a large percentage of … Continue reading →
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