Categorie: local search

Roamz Brings Its Local Social Search Engine To The Web

local search, recommendations, roamz, social, Startups, TC

Roamz_Web_NYRoamz, a startup which recently relaunched its mobile applications with a new focus on local search (as opposed to serendipitous discovery), is now bringing its local search engine to the web. Today, the company is debuting an online version of its service at Roamz.com, allowing users to view real-time content about nearby places and events, search for specific things, like coffee or shopping, and then drill down into each place to see more details and photos.

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How to Optimize a Page for Local Search

bing business central, geo, geographic optimization, geographic seo, Google Places, local optimization, local search, local seo, Location, mapping, maps, Search Marketing

In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is indexed properly for the correct region and associated keywords or phrases. Local search is HUGE… with a large percentage of … Continue reading →

Marketing Technology Blog Readers: Get a $300 Discount to JUMP!

$300 Discount for Marketing Technology Blog Readers

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The Most Important Element In Local SEO: Reviews And Recommendations

local search, local seo, seo

Local SEO: Reviews and Recommendations Okay, now we’re making progress! You’ve registered with the “Local” search engines, created numerous (are you sick of them yet?) citations verifying your business name, address and phone number, and are ready to celebrate the day that you’ll finally appear at the top of the “local” search engine results page! […]

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Balihoo: Local Marketing Automation

local marketing, local marketing automation, local search, marketing, Marketing Automation, Search Marketing, social media marketing

Today we had Shane Vaughan on the radio show discussing local marketing automation. Shane is CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies who have local level marketing needs, like franchises, retail distribution, or local service companies. Examples are like 1800Doctors.com, Geico, MattressFirm to name a few. Balihoo is the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs. Balihoo … Continue reading →


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Shane Vaughan of Balihoo on MTB Radio

Balihoo, local search, marketing, Marketing Technology Radio, seo, Shane Vaughan, Social Media

We are happy to announce that we will be having Shane Vaughan of Balihoo on the Marketing Tech Blog Radio Show this Friday, June 29, at 3 p.m. EST. On the show, we will be talking about how local marketing has changed over the past 20 years, the components of the Local Web and it’s different from the national web, and how national brands can help their local affiliates be successful. Shane Vaughan is Chief Marketing Officer for Balihoo, the … Continue reading →

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Infographic: It’s All About the Images

Content Marketing, ecommerce, image use, images, Instagram, istockphoto, local search, Marketing Infographics, Search Marketing, social media marketing

Every few weeks or so I’m bugging my boss to refill the stock photo budget. There’s not a piece of content we distribute for ourselves or our clients that doesn’t have some kind of representative image, graphic, or custom graphic assigned to it. We know, on the Marketing Technology Blog, that when we select a great image to get our point across, more visitors read, more share, and more comment on the content. People are busy nowadays and pictures truly … Continue reading →


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Video: Local Search Strategies are Key for Large Brands

geographic search, local, local search, local search optimisation, local search optimiziation, local seo, Marketing Automation, Marketing Infographics, optimisation, search engine optimization, Search Marketing, search optimisation, seo

A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords or phrases. Quite the opposite, ranking well locally can drive your rank nationally and internationally. VideoInfographs produced this fantastic video … Continue reading →


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