Updates over Media, Marketing en Publishing
Executive Summary – Company Page for Your Company Millions of professionals are following more than two million companies on Linkedin. Why do professionals follow companies? They can be current clients, potential clients, and professionals in the media, job seekers, and other stakeholders that may provide or looking to gain insights. Having a company listing in […]
Lees meerIt’s been around for a few years now, the Linkedin LIONs (or Linkedin Open Networkers) which openly encourage networking with relative strangers in order to boost their audience, and to be honest I don’t really hear much about it these days – but i’m asking if anyone that is still a LION actually benefits from […]
Lees meerFirst of, it has to be said – these are basic tips. However, I get asked this question all the time and really it comes down to 5 main points. Understand your audience – over 90% of recruiters apparently use LinkedIn. They’ll search for position, your current state of employment, industry, etc. Keywords used in […]
Lees meerAdmit it. You feel like I do—way too busy and far too hassled—to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says “It only takes a minute.” You and I both know we’re sometimes tempted to slave away at these recommendations much longer than we need to, […]
Lees meerWhat good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out there. I just bail… additional readers lost! I don’t have every sharing button on our site. Over time, I’ve identified … Continue reading →
Earlier this month on the blog, we wrote about the launch of LinkedIn’s new iPad application. Today, I’d like to offer some tips professionals can use to help expand their LinkedIn networks. With more than 161 million professionals in 200 countries currently using the site, there is surely room for everyone’s network to grow. #1 […]
Lees meerThis is an interesting infographic from Unbounce and Bop Design that points to the strengths and weaknesses of LinkedIn and Facebook for Business to Business (B2B) marketing. My two cents on this is that the platform doesn’t matter nearly as much as your strategy and talent to engage. The message this infographic brings is that you shouldn’t rule out Facebook for your B2B efforts… but I would leave the real results to what you find out with your brand! For … Continue reading →
Everything’s social! Just about everyone is investing more time, effort, and resources into social media channels, of late. The amount of interaction taking place online and through mobile is monumental, and still growing rapidly. Social networks are extending their reach and people all over the world are getting involved. To date, Facebook has nearly a […]
Lees meerLinkedIn is the social network for business professionals and networking. With over 135 millions members to date, it’s one of the most popular social networks to date. Are you using it to its fullest potential? While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good, if not […]
Lees meerI never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary professionals wishing to build visibility and engage in reputation management. When LinkedIn was developed in 2003, it was the place professionals went to look […]
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