Updates over Media, Marketing en Publishing
I came across this article, “What Should a Small-Business Owner’s Linkedin Profile Look Like? and after reading it I decided my profile needed a complete makeover. Here are some reasons to work on your profile Streamline your profile – List your work history, but don’t think you have to tell us everything about past jobs. […]
Lees meerIt seems social networking sites are banding for a same new look with LinkedIn’s recent release of a simpler, more modern homepage design. LinkedIn is prompted to do so by its goal of giving value out of their site by creating simpler, more relevant experiences. This 2012 user interface change seems to be a confident […]
Lees meerDid you know that search engine optimization can help you land a new job? No, I’m not talking about optimizing your business or even your personal site, rather optimizing your LinkedIn page. LinkedIn, if you’re not familiar with it, is the most powerful platform on the Internet for business professionals and people that are looking […]
Lees meerWhen transitioning from a traditional marketing plan to an online social media marketing plan, a B2B company will both need to alter minor and major changes. Major changes include alterations to your CRM software, Lead generation systems and retargeting of old clients. Consider integrating social media into your systems as you make your way down […]
Lees meerI’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that made the home page of SlideShare. In the last few years, I’ve really learned how to get much more out of the platform than when I first starting using it. Some of the tricks I discovered on my own, and … Continue reading →
Not only is LinkedIn being referred to as one of the darlings of Wall Street these days, it also seems as if everybody and their brother wants to position themselves as LinkedIn experts. Well, why not you? Whether you’re a career climber, career coach, job seeker, business development consultant or professional speaker offering programs on […]
Lees meerMore and more British companies are moving quickly to put their brands mark on social media and increase their presence and audience online. The question is, why? Is social media marketing really that effective? The Good The social media profiles of the FTSE100 companies were recently analysed showing an astounding 25 million social media connections. […]
Lees meerIf you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are […]
Lees meerIf your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value: Your headline is UNORIGINAL. Phrases like “Outside-the-box thinker” or “Problem-solver” or “Strategic Visionary” mean absolutely nothing and will not impress or intrigue anyone. If your headline […]
Lees meerWay back in 2010, when Michael Phelps was just another swimmer (hey, I kid), I decided to conduct what is arguably the most unscientific study known to mankind. Ok, perhaps there have been studies conducted that were even more unscientific but be that as it may, I posed a query to people on Linked In […]
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