Why Isn’t Your Sales Rep on Social?

At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After returning, he wrote the business to let them know and they were honest and said their sales team wasn’t really that social. You have to be kidding me. While LinkedIn … Continue reading

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The Growth of Youtube and Its Advantage for B2B Appointment Setting

Since the year 2005 when Youtube was launched, it is now one of the most visited pages on the Internet joining the likes of Facebook and Twitter. Many businesspeople use this to their advantage in order to get a profitable conclusion with their b2b lead generation and appointment setting marketing campaigns. Why make business videos […]

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Facebook Demographics and How it Can Aid You in B2B Appointment Setting

The methods of b2b lead generation and appointment setting are growing in number every year. Today, many are dwelling into on-line social media presence in hopes of generating more qualified leads for their business and set meaningful sales appointments with them. Currently, the leader of the pack of all social networking sites is the one […]

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Black Hat SEO for B2B Appointment Setting – So Easy But So Painful

B2B Lead generation and appointment setting has a lot of methods and Search Engine Optimization (SEO) is one of them. These marketing strategies have been used time and time again by many businesses, companies, enterprises, and even large scale corporations. Financial success can be gained upon the usage of these marketing strategies. One just needs […]

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3 LinkedIn Features to Boost Leads

LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (.69%) and Facebook (.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]

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The Book Every Analytics Professional Must Read

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a … Continue reading


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