How To Fend Off Zombie Leads (Infographic)

It’s that time of the year again to embrace your fears, dress up in your favorite costume, and possibly prepare to fight some zombies. To help you celebrate, Pardot has created a guide to help you fend off one of the most troublesome terrors for B2B marketers and sales reps: the difficult, or “Zombie,” lead. […]

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Infographic: How Social is B2B?

We just asked, Why Isn’t Your Sales Rep on Social? so this infographic couldn’t be timed better! 61% of US Marketers are using social media to increase their lead generation. How Social is B2B is an infographic from InsideView that provides some solid stats and some great examples of how businesses are utilizing social media to grow their business-to-business sales and marketing results. More leads and faster closes… do you need much more of a reason? We’ve said it a hundred times… but your prospects are already on social looking … Continue reading

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Why Isn’t Your Sales Rep on Social?

At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After returning, he wrote the business to let them know and they were honest and said their sales team wasn’t really that social. You have to be kidding me. While LinkedIn … Continue reading

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7 Ways to Amplify Your Small Business Blog

Turning your small business blog into an informational resource and a real destination for your industry can bring you big benefits, including more reach, higher search rankings, increased lead generation, more lead conversions, an enhanced online professional presence and ultimately new business generation.  To do small business inbound marketing successfully, you should add to your blog at this […]

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Infographic: B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage … Continue reading

Marketing Technology Blog Readers: Get a $300 Discount to JUMP!

$300 Discount for Marketing Technology Blog Readers

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Infographic: B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage … Continue reading

Marketing Technology Blog Readers: Get a $300 Discount to JUMP!

$300 Discount for Marketing Technology Blog Readers

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4 Tips To Take The Frustration Out of B2B Social Media Marketing

Is social media frustrating? If you’re like most B2B marketers, you’re doing the north-south nod about now. Whether you bought Facebook shares or are simply investing budget tweeting and posting every day, the lure of potential rewards and access to new markets in social media hasn’t always produced tangible, let alone measurable gains. Why? The primary reason: The […]

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5 Tips For Generating Quality Leads With Social Media

Even today, social media still receives a bad rap in some marketing and sales circles. The primary reason: The way marketers often use social media (brand awareness, community building) lacks quantifiable metrics. Sure, you may think you’re generating quality leads with social media through Twitter conversations and posting fun photos on Facebook or Google+, but […]

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