Updates over Media, Marketing en Publishing
Marketingteams hebben het moeilijk. Het is een van de weinige afdelingen waarvan wordt verwacht dat ze een impuls geven aan alle andere afdelingen van het bedrijf. Van verkoop tot support – je moet begrijpen wat werkt, wat niet werkt en hoe je he…
Lees meerSo you’ve finally deployed all of your online marketing strategies and they’re integrated and functioning well. You’re able to measure and see the impact of each strategy independently… now it’s time to begin testing. Where do you start? From KISSmetrics: A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what … Continue reading →
KISSmetrics, an analytics startup that wants to help you boost your user acquisition and retention rates by providing a more robust picture of how your customers are using your site, is today announcing “KISSmetrics Experiments.” A la Gmail Labs, Experiments enables KISSmetrics users to access and test out experimental new features and help decide whether they become lasting parts of the product.
The first experiment KISSmetrics unveiled today is a visualization feature that customers can use to view data on how their users interact with their site, web apps, and mobile products. The new experiment expands on its so-called “People Views,” which Jason first covered last year, that essentially allow site administrators to drill down into the way that individual users are browsing and using their sites.
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