Categorie: keyword

Cat Breading, Maile Ohye and the Monkey’s Fist

Content Marketing, keyword, keyword usage, maile ohye, Marketing Videos, monkeys fist, search engine optimization, Search Marketing, seo

Just received this email: I heard Douglas talk at Blog Indiana about how SEO is dead and keywords are not as important as they used to be. How do you effectively convince clients of this? Would be interested on your take. Note: While keywords aren’t as important… it’s still important to utilize the right keywords. We spend a lot of time with our clients on keyword research. The slide I shared with the audience to show that you must use … Continue reading →


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Keyword Research Must Answer These Questions

Content Marketing, keyword, keyword research, keywords, longtail keywords, Search Marketing, semrush, wordstream

We’ve watched many companies do what they call keyword research and I’m surprised at how much information they miss when they’re advising companies on what keywords to target with their content marketing strategies. Here are some important questions that we answer What keywords drive conversions? If you don’t know, I’d recommend leveraging analytics properly and reporting so that you can identify the keywords that drive business… not traffic. A key mistake we see by many companies is a focus on … Continue reading →


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5 Habits to Catapult Your Small Business Blog to the Next Level

analytics, Blog, Blogging, content, Facebook Insights, keyword, Links

Creating a fantastic blog is all about developing extraordinary habits: you want to develop a habit of creating stellar content regularly; you want a habit of connecting with and responding to your audience; you want to get into the habit of posting regularly and so on. Essentially, you want to develop habits that make your […]

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6 Common Keyword Misconceptions

keyword, keyword research, keywords, Search Marketing

As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they wish to target… It’s simply not the case. If you have a page that ranks well for a keyword, additional … Continue reading →


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Organic SEO Revenue by Keyword in Google Analytics

analytics, ecommerce, google analytics, keyword, organic search, organic seo

One of our clients is an ecommerce company who has invested quite a bit into search engine optimization. In order to measure the effectiveness of their SEO, we need to analyze the keywords that are driving the most conversions to their company. One note on this… in order to run these reports you must have ecommerce and conversion tracking enabled in Google Analytics. The first step in the process is to utilize segments to limit the overall report results to … Continue reading →


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