SteelHouse A2: Cross-Platform Interactive Advertising
Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse launched A2 (pronounced a-squared), which brings the high quality that brands expect from other mediums like TV and print, into online ads that serve on any device including Mac, PC, iPhone, iPad and Android devices. Whether they want to admit it or not, brands are embarrassed by the quality of their display advertising. … Continue reading →
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