Updates over Media, Marketing en Publishing
Organisaties moeten wendbaarder worden om te kunnen overleven. Dat is bekend. Deze boodschap horen we al decennialang en de agile-hype waart al enkele jaren rond. Maar hoe pak je het aan? Hoe word je een wendbare organisatie tot in de haarvaten? Wat ku…
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SPONSORED STORY Je kunt innoveren wat je wilt, maar zorg allereerst dat je het probleem of de behoefte van de consument duidelijk hebt. Dat is de belangrijkste les voor organisaties die aan vernieuwing toe zijn, zegt Christian de Jong van marktonderzoeksbureau Blauw. De analyses en onderzoeken die daarvoor nodig zijn, leveren een interessante bijvangst […]
Het bericht Bijeffect van innovatief marktonderzoek: een blik op de toekomst verscheen eerst op frank | Marketing trends en nieuws.
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SPONSORED STORY Je kunt innoveren wat je wilt, maar zorg allereerst dat je het probleem of de behoefte van de consument duidelijk hebt. Dat is de belangrijkste les voor organisaties die aan vernieuwing toe zijn, zegt Christian de Jong van marktonderzoeksbureau Blauw. De analyses en onderzoeken die daarvoor nodig zijn, leveren een interessante bijvangst […]
Het bericht Bijeffect van innovatief marktonderzoek: een blik op de toekomst verscheen eerst op frank | Marketing trends en nieuws.
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Last month, famed inventor, entrepreneur and futurist, Ray Kurwzeil, announced that he was joining Google as a director of engineering. Many have wondered what Kurzweil’s new position would mean for Google and the billions of people its global reach directly or indirectly touches. Would they be uploading Kurzweil’s brain into their datacenters? Become the next Skynet?
Speaking at an event at Singularity University today, X Prize Chairman Peter Diamandis and Kurzweil shared in a dialogue that sheds a bit more light on just what Kurz-Google will mean.
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If you get the opportunity to hear Clayton Christensen hold court, seize it. Speaking at BoxWorks in San Francisco today, Christensen was characteristically soft-spoken, self-deprecating and good-humored, even prompting Ron Miller to describe him as “the Steven Wright of business research” and the anti-Aaron Levie.
On Friday, we had a great time with the team at our technology sponsors, Formstack, discussing small business software and their growth and success in the industry. One conversation really struck a cord with me and that was talking through Formstack’s rebranding. To give some background, Formstack was first launched as Formspring. When the team saw how popular their tool became at soliciting questions, they launched a tool just for that and named it Formspring, then rebranded their original tool … Continue reading →
Marketing Technology Blog Readers: Get a $300 Discount to JUMP!
If businesses are based on relationships, and relationships are based on communication, then businesses are based on communication. Your standard equation If A=B, and B=C, then A=C. There has been a monumental shift in business infrastructure and business communications. The seemingly outdated saying that everything is “global” has now turned into everything is “social.” This shift should […]
Lees meerMany marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply understand the behaviors and motivations of its audience that truly drives success and, ultimately, sales. I recently read a great […]
Lees meerFor those of us who are unfamiliar or need a refresher in the three P’s of marketing they stand for Product, Price, and Promotion. In recent years, however, there has been a lot of hype about how the fundamental three P’s of marketing are growing from anywhere from four to seven P’s. The whole reason […]
Lees meerWe are happy to announce that we will be having Harold Jarche of Internet Time Alliance on the Marketing Tech Blog Radio Show this Friday, June 22, at 3 p.m. EST. On the show, we will be talking about how our networked reality is changing the way we view workplace learning, embracing customers, suppliers, employees, and communities; how the process of narration and openness enables transparency and innovation; and how social business is a shift in how we work, from … Continue reading →
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