Surprising Results on Social Sharing Techniques [Infographic]

Does punctuation really matter on social media? What about using numbers and total word count? Actually, yes. Content marketing company Compendium recently conducted a study involving social sharing statistics from more than 200 business-to-business (B2B) and business-to-consumer (B2C) companies. They were looking to determine best practices for social sharing and discovered differences between what worked for B2B and […]

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What Works in Social Media for B2B vs. B2C?

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and […]

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