‘Hu Holi’ schoen van Pharrell Williams en Adidas tegen zere been hindoes

Geloof en marketing gaan vaak niet goed samen. Onlangs lanceerde Adidas een nieuwe sneakerreeks in samenwerking met Pharrell Williams die geïnspireerd is op een ‘festival van kleuren’ dat door hindoes in India gevierd wordt: Holi. Een groep hindoeïsten kon dit niet waarderen en eist nu excuses van Adidas, plus een andere naam voor de kleurrijke […]

Het bericht ‘Hu Holi’ schoen van Pharrell Williams en Adidas tegen zere been hindoes verscheen eerst op frank | Marketing trends en nieuws.

Lees meer

Ron Simpson van The Avocado Show: het merk is groter dan het restaurant

The Avocado Show is in principe ‘gewoon’ een restaurant in de Amsterdamse Pijp. Maar het is vooral het merk waarmee eigenaar Ron Simpson de wereld wil veroveren. Een contentmarketingcase over de online connectie met…avocadofans.   Ron Simpson en Julien Zaal, allebei afkomstig uit de evenementenwereld, hadden in 2016 een goed jaar gedraaid. Ze hebben inmiddels […]

The post Ron Simpson van The Avocado Show: het merk is groter dan het restaurant appeared first on frank | Marketing trends en nieuws.

Lees meer

Meeste draadloze audioverbindingen in 2023 via bluetooth-technologie

Door de aanhoudend grote en nog steeds groeiende vraag naar smartphones, zal het grootste deel van de draadloze audiomarkt in 2023 gebruikmaken van bluetooth-technologie, schrijft The Drum. Het marketingplatform baseert dit op onderzoek van Reportlinker waaruit blijkt dat de draadloze audiomarkt jaarlijks zal groeien met 10,06 procent; van 10,13 miljard dollar in 2016 naar 31,80 […]

The post Meeste draadloze audioverbindingen in 2023 via bluetooth-technologie appeared first on frank | Marketing trends en nieuws.

Lees meer

Google meest ‘authentieke merk’ in India

Google heeft de eer het meest ‘authentieke merk’ in India te zijn volgens de Cohn & Wolfe’s Authentic Brand Study van dit jaar, zo meldt The Drum. Het bedrijf laat daarmee onder andere Microsoft en Amazon achter zich. Die merken behaalden de tweede en de derde plek in het jaarlijkse onderzoek. De vierde, vijfde en […]

The post Google meest ‘authentieke merk’ in India appeared first on frank | Marketing trends en nieuws.

Lees meer

ZipDial Has Turned 400M Missed Calls Into Moneymaking Connections

8079664230_5437818307_zDuring my trip to India, one of the most interesting companies that I met with was ZipDial. In a really cool home-turned-office in Bangalore, a team of brilliant people have turned a phenomenon that is unique to the country into a booming business. That phenomenon is missed calls. While that might not sound like big business, once you realize why this is a prevalent behavior in India, it will make perfect sense. Basically, a lot of residents in the country use prepaid cellphones. Each connected call and sent text costs money; therefore the missed call was born. If you were to drop your friend off at their house and head home, you would call them and then hang up, as to signal that you’ve arrived safely. This way, nobody is charged for the call. It’s kind of like the behavior of paging someone with “911″ back in the day, as if to say “call me immediately.” While the pager behavior never turned into a business, the missed-call behavior most certainly has, and ZipDial owns the space. The service that the company provides is provisioning a phone number that advertisers and companies like Disney and Gillette can plaster on billboards and newspaper ads, allowing people to call the number and disconnect without getting charged. After that, the person is sent a text message with communication about deals, coupons or any other messages that the business wants to convey. This is important because incoming text messages are free for prepaid cellphone users. The telecom companies in India love it, because it’s creating traffic that never existed before. These companies can learn more about their “followers” by sending them surveys, which we’re told that many folks participate in. In many cases, these campaigns have outperformed those taking place on social networks like Facebook and Twitter. The company has just announced reaching the milestone of 400 million missed calls, and I spoke with  founder and CEO Valerie Wagoner to discuss how ZipDial has made waves in a market that didn’t exist before. TC: Why missed calls? What was interesting to you that screamed opportunity? Wagoner: Growth in mobile adoption has been astonishing over the last five years or so, shooting up to more than 700 million users. Around the 2009-2010 time frame, there were more than 20 million new, first-time mobile users added to the network every month. That’s the population of Australia joining the network every

Lees meer

From Zero To Talktime Hero: Facebook Tests A New Way To Sign Up Users In India, Offering $1 Mobile Voice Credits

Facebook_Talktime_IndiaFacebook is testing out a new way of picking up mobile users in international markets — a crucial part of its strategy to continue building out its user base as subscriber growth slows in markets like the U.S. In India, Facebook has launched Talktime, which gives users 50 Rupees (about $1) in calling credit when they sign up to Facebook via their mobile devices. It also offers users a further Rs50 when they refer a friend to sign up.

Lees meer

India’s IT Minister Prevaricates On Social Censorship Policy

india_flag_mapIndia’s Information Technology Minister, Kapil Sibal, has gone on the record to say that “once and for all, without any obfuscation, no government in India will ever censor social media.” This must come as a surprise to the companies and individuals that have been blocked, sued, or antagonized by the government in months past.

Many social media websites, as well as larger indexing services like Google and Yahoo, have been asked to take down material or were the target of suits accusing them of hosting material the government deemed inappropriate. As late as December, Sibal himself said he hoped that such material “never gets uploaded.” So he will have to excuse the internet community if it does not take his assurances seriously.

Lees meer