Updates over Media, Marketing en Publishing
Many articles have been written over the years enumerating the benefits of blogging for online lead generation. While blogging is but one of many ways to generate leads online, there is significant data to back these assertions up. Here are just a few data points in support of business blogging, courtesy of Inbound Marketing experts Hubspot: […]
Lees meerWith every new like, tweet and share, social media networking sites such as Facebook, Twitter and LinkedIn are gaining more relevance for businesses. As more users turn to the Internet as their primary source of research and purchasing decision, websites are being re-tooled to attract targeted prospects, produce leads, and convert sales. These two trends […]
Lees meerGetting people to read and take action on the material that you write is a lot easier if the people that are reading it have an interest, problem or question that you can resolve. To make sure that this is the case, you administer the correct SEO for blogs to appear within the search results. […]
Lees meerOnly 7% of a speech’s meaning is communicated by the words that you speak. Thirty eight percent is conveyed through your vocal tone and a massive 55% by your body language. OK, so before you ask what the heck does this have to do with How to make a good Blog great, let me ask […]
Lees meerSocial media marketing has taken the business world by storm, but according to a study last year, 68% of companies cannot or do not know how to measure social media ROI (return on investment). This is how social media management ends up getting banished to the intern’s task sheet. If you’re engaging in social media marketing […]
Lees meerA few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a … Continue reading →
There’s a lot of buzz, discussion and debate surrounding the state of SEO entering this year. Many industry colleagues are beginning to choose sides too, with figure heads like Rand Fishkin of SEOmoz musing over the idea that traditional SEO agencies may go the way of the dodo bird in favor of inbound marketing agencies. More and more analytical evidence is emerging showing that traditional technical SEO tactics aren’t driving the kind of leads and conversions businesses so cherish either. … Continue reading →
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