Nine Steps to Assembling an Inbound Marketing Team – Voltron Style

Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an all-star marketing team to set it in motion? With the help of Voltron, we’ve created an instruction manual designed to help you assemble the future of your business through your inbound […]

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5 Challenges in B2B Social Media and What to Do to Assert Influence

Social Media is about communicating with friends, followers, influencers, leads. It’s about connecting to new people. We all live within the framework of a socially driven atmosphere, whether or not we choose to take part. For business, social media is still fairly new. Many businesses are still figuring out how to get the most (or […]

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Infographic: Small Business Marketing Cycle Toolbox

Our technology sponsor, Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use.
Developing a market…

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Infographic: Small Business Marketing Cycle Toolbox

Our technology sponsor, Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use.
Developing a market…

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Content Marketplaces: Making It Easy for Businesses to Connect With Content Writers

In the competitive world of ecommerce, effective SEO and inbound marketing is essential to making a business successful. Because it can be difficult to produce the quantity and quality of content necessary to maintain ideal SEO, many companies are beginning to outsource their copy writing. However, it can be difficult to track down freelancers that […]

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Losing The Content Battle? Follow These 12 Simple Steps To Effectively Engage Fans And Followers

A steady flow of relevant, credible content is the currency of the social Web.  Companies must focus on ways to listen and keep their brand in the social conversations.  If you are a social media marketer, you need to keep a consistent dialogue online.  Without maintaining a rhythm and flow of content, you risk losing […]

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Infographic: Why Inbound Marketers Use Infographics

We’ve shared many infographics on the Marketing Technology blog and developed many of our own infographics for the blog, its sponsors and for our other clients. This infographic from Performancing touches on why inbound marketing companies utilize infographic… including that they are versatile, linkworthy, and controllable. That’s not all, though. As we develop infographics we’re not just looking to build linkbait. We find that infographics are best developed when they boil down a complex process or topic. Doing this graphically … Continue reading


Econsultancy Training

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Infographic: Inbound Marketing Rising

The folks at Pamorama have done a terrific job with this infographic that provides insight into why inbound marketing is the optimal strategy as opposed to outbound marketing… from the consumer’s point of view. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam by providing value for consumers increasingly put … Continue reading


Econsultancy Training

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5 Twitter Lists You Should Have

Twitter lists are the hidden secrets of the social selling world. Lists curate all of your potential prospects into one feed so you can see and hear everything they voice. Any company making the shift towards becoming a social business should be collecting the social profiles of their customers and prospects. Scratch that, every company BETTER BE collecting social profiles […]

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