Categorie: inbound marketing

Infographic: The Inbound Marketing Process

6 steps to inbound marketing, Content Marketing, email marketing, inbound marketing, inbound marketing infographic, inbound marketing process, lead nurturing, Marketing Automation, Marketing Infographics, Search Marketing, seo, social media marketing

Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you’re looking for. Check out the process … Continue reading →

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Social Media Marketing: Don’t Take My Word For It, Take Richard Branson’s

inbound marketing, Social Media, social media marketing, social strategy

Earlier in 2012, IBM released its 2012 Global CEO Study, a work born from interviews with over 1700 CEOs worldwide. One of the study’s findings revealed that only 16% of CEOs currently participate in social media. That’s not all. For many CEOs, social media is also one of the least-utilized methods of customer engagement. CEOs […]

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5 Tips For Generating Quality Leads With Social Media

inbound marketing, lead generation, Pull Marketing, Social Media

Even today, social media still receives a bad rap in some marketing and sales circles. The primary reason: The way marketers often use social media (brand awareness, community building) lacks quantifiable metrics. Sure, you may think you’re generating quality leads with social media through Twitter conversations and posting fun photos on Facebook or Google+, but […]

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Facebook Marketing Statistics You Need To Know

business marketing, facebook, inbound marketing, lead generation, marketing, Marketing Best Practices, marketing mix, online marketing, seo, social media marketing

The internet and the evolution of big data have forever changed the way marketers do business.  To advance your business, you need to stay up to date on current trends and continue to innovate.  A powerful and effective way to amplify your marketing mix and generate new business is social network marketing.  Establishing a social media […]

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Crack The Social Media Code For Inbound Marketing Success

content creation, inbound marketing, lead generation, marketing, Marketing Best Practices, online marketing, seo, Social Media, social media marketing

Online consumers are constantly asked to follow businesses on Twitter and like them on Facebook.  While social media is an important part of the inbound marketing puzzle, simply amassing high numbers of followers and “likes” is not enough.  You should approach social media with the same guiding principles you employ for your overall inbound marketing strategy.  Who you get to “like” […]

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Crack The Social Media Code For Inbound Marketing Success

content creation, inbound marketing, lead generation, marketing, Marketing Best Practices, online marketing, seo, Social Media, social media marketing

Online consumers are constantly asked to follow businesses on Twitter and like them on Facebook.  While social media is an important part of the inbound marketing puzzle, simply amassing high numbers of followers and “likes” is not enough.  You should approach social media with the same guiding principles you employ for your overall inbound marketing strategy.  Who you get to “like” […]

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Social Media Makes Its Impact In The C-Suite

business marketing, c suite, inbound marketing, marketing, Marketing Best Practices, online marketing, seo, Social Media, social media marketing

As marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer’s blog, we’ve regularly discussed insights and perspectives about the ways social media can help your business, school or non-profit. In many organizations, CMOs and marketing directors have been making similar pitches […]

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