Infographic: 5 Steps to Increase Traffic and Convert Leads into Customers

The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the content and getting found… and that’s optimization and promotion. In order to get found, you can’t simply wait for people to find you, you have to be optimizing and promoting … Continue reading

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Why Embed The New Twitter Timeline Widget?

Recently I wrote an article on Sensible Internet’s blog on how to embed twitter timelines. I think this widget has a lot to offer for businesses and bloggers everywhere, and thought I would write a quick article detailing some of the benefits the Timeline has to offer. But before I go into that I just wanted […]

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Why Embed The New Twitter Timeline Widget?

Recently I wrote an article on Sensible Internet’s blog on how to embed twitter timelines. I think this widget has a lot to offer for businesses and bloggers everywhere, and thought I would write a quick article detailing some of the benefits the Timeline has to offer. But before I go into that I just wanted […]

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What’s Your Search Strategy? Branded vs Non-Branded Keywords

As we continue to launch new clients and improve the lead generating performance for existing clients, the subject of keywords is always top-of-mind. For a new client it’s the choice of keywords that reflect their brand promise and resonate with the audience they initially want to reach. For existing clients it’s about improving rank to gain position against […]

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Infographic: The Inbound Marketing Process

Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you’re looking for. Check out the process … Continue reading

Marketing Technology Blog Readers: Get a $300 Discount to JUMP!

$300 Discount for Marketing Technology Blog Readers

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Social Media Marketing: Don’t Take My Word For It, Take Richard Branson’s

Earlier in 2012, IBM released its 2012 Global CEO Study, a work born from interviews with over 1700 CEOs worldwide. One of the study’s findings revealed that only 16% of CEOs currently participate in social media. That’s not all. For many CEOs, social media is also one of the least-utilized methods of customer engagement. CEOs […]

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5 Tips For Generating Quality Leads With Social Media

Even today, social media still receives a bad rap in some marketing and sales circles. The primary reason: The way marketers often use social media (brand awareness, community building) lacks quantifiable metrics. Sure, you may think you’re generating quality leads with social media through Twitter conversations and posting fun photos on Facebook or Google+, but […]

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Facebook Marketing Statistics You Need To Know

The internet and the evolution of big data have forever changed the way marketers do business.  To advance your business, you need to stay up to date on current trends and continue to innovate.  A powerful and effective way to amplify your marketing mix and generate new business is social network marketing.  Establishing a social media […]

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