Categorie: Hubspot

Eventmarketing: meet eindelijk je resultaten met apps & nieuw ROI-model

analytics, Appmachine, artikelen, customer experience, Event apps, Event data, eventbrite, Eventmarketing, Events, Hubspot, ibeacons, kpi, marketing, Meerkat, Organisaties, Reportages, ROI, ROI-model, Social media dashboards, The Event App Bible

Events spelen ook in deze digitale tijd nog een belangrijke rol, vooral in B2B. Het B2B Content Marketing onderzoek 2015 laat zien dat events in de top 5 staan. Maar liefs 77% van de marketeers zegt events in te zetten als onderdeel van de marketingmix. Er gaat dan ook een belangrijk deel van het B2B-marketingbudget […]

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5 stappen om je bereik te vergroten met visuele content [infographic]

artikelen, content, contentmarketing, Dossiers, facebook, foto's, how to, Hubspot, Infographic Day, Infographics, marketing, social, Social Media, Twitter, videos, Visualisatie, Visueel geheugen, Visuele content

Je hebt als ondernemer een goede website en je bent actief op verschillende socialmediaplatformen. Maar toch blijf je worstelen met het creëren van interessante content voor je lezers of je weet niet hoe je je doelgroep kunt prikkelen. Hoe zet je de mensen die je pagina liken om naar fans? En hoe krijg je de […]

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12 tips om je zichtbaarheid te vergroten op Twitter [infographic]

artikelen, content, Dossiers, Hubspot, Infographic Day, Infographics, marketing, Online zichtbaarheid, retweets, social, Social Media, Social mediamarketing, Tips & Tricks, Twitter

Momenteel heeft het platform Twitter iedere maand ruim 270 miljoen actieve gebruikers. Samen zijn ze dagelijks goed voor 500 miljoen berichten, vaak geplaatst via een mobiel apparaat. Ook veel ondernemers en marketeers beschikken over een Twitteraccount en plaatsen berichten om zo zichtbaar te zijn voor hun doelgroep(en). Maar slechts 34 procent boekt er succes mee. […]

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Rand Fishkin on the Irrational Biases of SEO

Hubspot, hubspot 2012, hubspot conference, hubspot inbound, seo, SEO tips

Rand Rocks: Inbound Keynote Playing by the rules won’t always get you ahead. Rand Fishkin, leading SEO expert, implores small businesses to consider whether their biases might be irrational. Turn out, women on major Internet dating sites have a tendency to focus on men who are 5’9” or taller, and inbound marketers also focus on […]

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Hubspot and Hootsuite Integrate

analytics, Hootsuite, Hubspot, Marketing Automation, social media marketing

We’re big fans of HootSuite and our agency just hit the ground using Hubspot (more to come on their great tools!) so when we found out yesterday that the two companies are joining forces to help drive social leads inbound, we were pretty excited! The app is designed for social businesses using both tools: HootSuite transforms the way people think about social media, while HubSpot transforms the way people think about marketing. Now marketing professionals can close the loop on … Continue reading →


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GroSocial Nabs $1M From HubSpot Execs & More To Become The “Buddy Media For SMBs”

advertising, Fundings & Exits, grosocial, Hubspot, Media, social, Startups, TC

GroSocial-799Back in October, GroSocial raised $450K in seed funding from the Kickstart Seed Fund, Monarch Ventures, Rock & Hammer Ventures and a handful of angel investors. The seed funding acted as early validation and fuel for the Utah-based startup, which is on a mission to help SMBs — and organizations that lack the resources to train or hire dedicated social media teams — boost customer engagement and monetization via social media.

Today, the Utah-based social media marketing company has officially received further validation from investors, with the announcement that it has closed an additional $1 million in funding. Each of the investors that participated in the startup’s initial financing have re-upped, along with a handful of newcomers, including HubSpot Co-founder and CTO Dharmesh Shah and HubSpot CMO Mike Volpe.

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Infographic: 12 Critical Home Page Elements

Content Marketing, elements for homepage, homepage design, homepage elements, how to, Hubspot, Marketing Infographics

Hubspot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. Hubspot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a dedicated landing page, where traffic from a specific channel should be given a specific message to take a specific action. … Continue reading →


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Right On Interactive Named Leader in Marketing Automation

acton, eloqua, email marketing, exacttarget, gleanster, Hubspot, Marketing Automation, marketing automation company, marketing automation providers, marketing automation ratings, marketing automation report, marketing automation reviews, marketo, right on interactive

Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research … Continue reading →


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