Categorie: holiday shopping

IBM: Thanksgiving Sales Data Shows Mobile Commerce Jumping, iPhone/iPad Driving 19% Of Traffic, Social Nets Only 0.2%

black friday, ecommerce, holiday shopping, IBM, mobile, social, TC, Thanksgiving

shopping cart onlineComScore yesterday predicted that e-commerce sales would jump by 14% this holiday season compared to last year, to $42 billion, and some numbers just out from IBM’s Benchmark service — an ongoing measurement that covers some 500 of the largest online retailers in the U.S. — indicate that consumers are getting a head start today. Online sales, it says, are already up by 14.3% on last year, with the average order at $132.57. IBM also highlighted a particularly strong showing in mobile commerce.

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Four Tips to Increase Holiday Sales and Traffic

B2C Marketing, Consumer Marketing, digital, digital advertising, digital content, Digital Marketing, holiday campaign, holiday sales, holiday shopping, holidays, online marketing, sales, Sales tool, Social Media, social media experts, social media tips, social media tools

In 2011, 36% of all holiday shopping was done online. Today, that number continues to grow as more shoppers turn to the Internet for giving- it’s predicted that online holiday shopping will increase by an additional 17% this season. Along with the rise in shopping is the increasing importance of consumer reviews and social referrals. […]

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