Updates over Media, Marketing en Publishing
Using a powerful social media platform like Facebook has opened the door to a whole new world of communications in the healthcare world. Medical practices are able to update current and future patients on new happenings; plastic surgery offices can run new promos for Botox treatments, and communities can engage in dialogue about different healthcare […]
Lees meer“Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers.” That was the very ominous and foreboding opening line from a press release announcing the findings of a report done by the Health Research Institute (HRI) at PwC US. Anytime I […]
Lees meerA recent article in PRWeek highlights the use of social media by nonprofit and governmental organizations, particularly those with a health focus. It cited an experimental campaign conducted by the AIDS Healthcare Foundation to educate consumers and raise money for HIV/AIDS awareness. As part of their effort, the organization leveraged text messaging and Twitter against […]
Lees meerAudience segmentation and tailored health messages – from age to gender to ethnicity – can make your marketing more powerful and relevant. When it comes to healthcare marketing messages, it’s all about relevance. If you’re a teenager, you don’t want to hear that too much sun exposure can cause wrinkles or skin cancer when you’re 50. […]
Lees meerAudience segmentation and tailored health messages – from age to gender to ethnicity – can make your marketing more powerful and relevant. When it comes to healthcare marketing messages, it’s all about relevance. If you’re a teenager, you don’t want to hear that too much sun exposure can cause wrinkles or skin cancer when you’re 50. […]
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