Groupon is gearing up to report quarterly earnings later this month, but in the meantime the daily deals giant has another issue on its hands: it’s been hit with a patent infringement lawsuit by Blue Calypso, a digital marketing firm that claims Groupon is infringing two of its patents, 7,664,516 and 8,155,679, focused on peer-to-peer marketing technology. What’s more, from the sounds of it, Blue Calypso’s legal fights may be just beginning.
The complaint against Groupon has been filed in the U.S. District Court in the Eastern District of Texas, and a separate statement from Blue Calypso’s CEO, Bill Ogle, notes that as social media companies continue to expand into areas like advertising, they are crossing into Blue Calypso’s patented territory. “As companies try to monetize their social media connections, they are rapidly moving into our technological area of expertise and it is imperative that we protect and secure what we have built,” he said. Blue Calypso’s full complaint, in which it requests a full jury trial, is embedded below.
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